Beauty · Lifestyle · Luxury @starkmatthews

Beauty & Lifestyle PR · Sydney

STARKMATTHEWS

Strategic public relations, influencer marketing and social media campaigns for leading beauty, lifestyle and luxury brands.

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Trusted by leading beauty & lifestyle brands
Revlon OPI L'Occitane en Provence ghd Tarte Cosmetics No7 FOREO Wella Company Molton Brown London Remington St. Tropez Ardell Nioxin Palmolive Priceline Pharmacy Trilogy Skincare Jergens

Style, flair and heart.

We reinvigorate household names, guide new brands through the noise, and turn media buzz into results that matter.

What we do

Six ways we build brand love

A long editorial press lunch table styled for the Kotia campaign
Chapter 01

Strategic Public Relations

Compelling brand stories placed where they matter: editorial coverage across Australia's leading mastheads, secured through relationships built over years.

  • Media relations and press outreach
  • Editorial placements and press features
  • Product placement and media gifting
Helicopters lined up on an alpine influencer brand trip
Chapter 02

Influencer & Creator Marketing

Authentic partnerships with creators and tastemakers whose audiences genuinely care, from product seeding to unforgettable brand trips.

  • Creator identification and outreach
  • Ambassador and advocacy programs
  • Brand trips and retreats
Creators in branded tees at a Tarte social activation
Chapter 03

Social Media Strategy

Content planning, campaign concepts and community engagement that keep brands relevant, visible and impactful across every platform.

  • Social media strategy development
  • Content planning and scheduling
  • Community management
FOREO launch dinner beneath a pink neon installation
Chapter 04

Brand Campaigns & Launch Events

Press launches, activations and immersive experiences that people photograph, post and talk about long after the last glass is poured.

  • Product launch campaigns
  • Experiential brand activations
  • VIP creator experiences
Trilogy pop activation with neon signage and styled product
Chapter 05

Content Creation

Photography, video and editorial storytelling designed for digital platforms, all of it consistent with the brand it serves.

  • Campaign creative direction
  • Photography and video production
  • Social content and short-form video
Chapter 06

Copywriting &
Brand Messaging

Campaign messaging, brand voice and editorial storytelling, written to be read, not skimmed.

  • Brand voice development
  • Press releases
  • Website and campaign copy
The work in the wild

Recent campaigns & activations

Guests beneath the FOREO neon at a launch party
FOREO · Launch
Kotia signage set against a New Zealand landscape
Kotia · Brand trip
Seaside Tarte influencer event
Tarte · Trippin with Tarte
Creators in an alpine hot tub on a brand retreat
On location · Queenstown
Floral styling at an intimate press event
Press · Styling
Dr LeWinn's product display with greenery
Dr LeWinn's · Showcase
Influencer group on a snowy mountain trip
Alpine · Creator trip
Sephora loves Tarte tote bags
Tarte · Sephora
Sunlit salon interior shoot
Editorial · On location
Trilogy press event table moment
Trilogy · Press day
Play the year wrap
The campaigns, in 52 seconds Sound on
Our approach

One seamless process

01

Discovery

We gain a deep understanding of your brand, audience, market position and business goals.

02

Strategy

A tailored PR and social strategy designed to support growth, engagement and brand visibility.

03

Activation

Campaigns, media outreach and partnerships executed with flawless attention to detail.

04

Amplification

Building coverage, social reach and long-term brand impact, then measuring what it moved.

Why us · 01

Industry Expertise

Deep experience in beauty, lifestyle, wellness and hospitality PR.

Why us · 02

Media Relationships

Strong connections with Australia's top editors, publishers and creators.

Why us · 03

Influencer Network

A curated network of trusted creators and tastemakers.

Why us · 04

Creative Thinking

Ideas that generate conversation, press coverage and brand love.

"We don't just talk the talk, we walk the walk, and we love to have a laugh while we do it."

Tahira & Anna · Founders
Tahira Matthews and Anna Stark, founders of Stark Matthews
The women behind the name

Our founders

Tahira Matthews & Anna Stark

Stark Matthews has the proven expertise, industry insight, creative flair and a whole lot of know-how to provide strategic public relations and social media strategy to both established and new beauty and lifestyle companies.

We're passionate about our clients and love presenting new opportunities to reinvigorate household-name brands, guide start-ups through the tricky process of building their brand, and ultimately convert that social and media buzz into action and results.

Work with us