We reinvigorate household names, guide new brands through the noise, and turn media buzz into results that matter.
What we do
Six ways we build brand love
01
Chapter 01
Strategic Public Relations
Compelling brand stories placed where they matter: editorial coverage across Australia's leading mastheads, secured through relationships built over years.
Media relations and press outreach
Editorial placements and press features
Product placement and media gifting
Chapter 02
Influencer & Creator Marketing
Authentic partnerships with creators and tastemakers whose audiences genuinely care, from product seeding to unforgettable brand trips.
Creator identification and outreach
Ambassador and advocacy programs
Brand trips and retreats
03
Chapter 03
Social Media Strategy
Content planning, campaign concepts and community engagement that keep brands relevant, visible and impactful across every platform.
Social media strategy development
Content planning and scheduling
Community management
Chapter 04
Brand Campaigns & Launch Events
Press launches, activations and immersive experiences that people photograph, post and talk about long after the last glass is poured.
Product launch campaigns
Experiential brand activations
VIP creator experiences
05
Chapter 05
Content Creation
Photography, video and editorial storytelling designed for digital platforms, all of it consistent with the brand it serves.
Campaign creative direction
Photography and video production
Social content and short-form video
Chapter 06
Copywriting & Brand Messaging
Campaign messaging, brand voice and editorial storytelling, written to be read, not skimmed.
We gain a deep understanding of your brand, audience, market position and business goals.
02
Strategy
A tailored PR and social strategy designed to support growth, engagement and brand visibility.
03
Activation
Campaigns, media outreach and partnerships executed with flawless attention to detail.
04
Amplification
Building coverage, social reach and long-term brand impact, then measuring what it moved.
Why us · 01
Industry Expertise
Deep experience in beauty, lifestyle, wellness and hospitality PR.
Why us · 02
Media Relationships
Strong connections with Australia's top editors, publishers and creators.
Why us · 03
Influencer Network
A curated network of trusted creators and tastemakers.
Why us · 04
Creative Thinking
Ideas that generate conversation, press coverage and brand love.
"We don't just talk the talk, we walk the walk, and we love to have a laugh while we do it."
Tahira & Anna · Founders
The women behind the name
Our founders
Tahira Matthews & Anna Stark
Stark Matthews has the proven expertise, industry insight, creative flair and a whole lot of know-how to provide strategic public relations and social media strategy to both established and new beauty and lifestyle companies.
We're passionate about our clients and love presenting new opportunities to reinvigorate household-name brands, guide start-ups through the tricky process of building their brand, and ultimately convert that social and media buzz into action and results.